Stop Calling Yourself the 'CEO' and Start Telling People What You Do.
Does your company have a board? Shareholders? Then you aren't a CEO. But why should it matter to the entrepreneur, except when trying to impress gullible people? Job titles are meaningless when you're doing the job of ten different people. Might as well call yourself "janitor".
To me, when someone says they're a CEO they lose credibility... because the title is being used to impress other people. It's very easy when you start a business to give yourself whatever title you want. I find it hilarious.. if not a little sad.. when some guy repping industrial products from his home office seriously refers to himself as a CEO.
What do you say when people ask you what you do for a living? Are you a "small business owner?" An "entrepreneur?" A "CEO?" Don't believe it. You're none of those things. Those are just titles, made up to make people feel more important. This is not what you really do.
Instead, think of what your business does.
If your business provides landscaping services, then what you really do is you create beautiful lawns. If you distribute piping to energy companies, then you're really helping customers in the oil industry be more efficient. If your shop sells coffee, then you're a seller of coffee and if your store sells men's underwear then you sell men underwear.
Me? My title may be owner of Trevor Reid Designs LLC and Downtown Digital LLC but that's not who I am and that's not what I do. When people ask me what I do, I say im a content creator, a web developer and a social media manager that helps my clients sell and market their products.